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For Immediate
Release:
February 1, 2011 |
San Jose, CA — February 1, 2011 —
Logo, the world’s leading ad-supported cable,
satellite, online, mobile and digital entertainment network from MTV Networks,
for gays and lesbians, their families and friends, today launched online support
for the Wolfe "Pay to Play" anti-piracy public service announcement (PSA)
campaign by giving exposure to a series of star-studded PSA’s on the network's
Just Cause website platform and across the channel’s many online properties —
including leading gay and lesbian entertainment news sites, AfterElton.com and
AfterEllen.com.
The Pay to Play: Support Community Filmmaking PSA campaign was created by
Kathy
Wolfe — founder and CEO of the country’s largest exclusive lesbian, gay, bi and
transgender (LGBT) film distributor, Wolfe. The campaign was produced and
directed by well-known film and television producer JD Disalvatore.
“Logo has been a committed supporter of community independent film and
independent artists since our first day of broadcast,” said Logo SVP of
Multiplatform Programming Marc Leonard. “We hope that by helping to spread the
word about this issue, our community will take a stand and join us in supporting
these filmmakers and artists.”
The four-part PSA series spotlights a wide array of the community’s favorite gay
and lesbian actors, filmmakers and straight allies asking their fans to “Pay to
Play” and to support community filmmaking by not participating in online movie
piracy and illegal downloading.
“Please support the LGBT filmmaking community by remembering to purchase, rent,
or legally download films,” says popular Queer as Folk star Thea Gill in one of
the PSAs.
"This campaign is Wolfe’s fun and entertaining way of educating consumers about
the problem of movie piracy in the gay and lesbian community,” said Wolfe
President Maria Lynn. "We're extremely grateful to our colleagues at
Logo for
taking such leadership in championing awareness of this issue.”
Logo will be promoting the series of four PSAs throughout the month of February.
The complete star-studded cast of the PSA series includes: Thea Gill (Mulligans,
Queer as Folk), Darryl Stephens (Boy Culture, Noah's Arc), Charlie David
(Mulligans,
Bump!), Ashleigh Sumner (And Then Came Lola), Michelle Wolff
(Mango Kiss),
Matthew Montgomery (Pornography: A Thriller, Role/Play), Steve Callahan
(East
Side Story, Role/Play), Dreya Weber (The Gymnast, A Marine Story),
Ned Farr (The
Gymnast, A Marine Story), Nicole Conn (Claire of the Moon, Elena Undone), Nicole Bilberbach
(The New Twenty) and Colin Fickes (The New Twenty).
There are four installments of the Pay to Play PSA, which can be accessed online
at the Logo Just Cause community page at the following link:
http://www.logotv.com/video/misc/610263/pay-to-play-support-community-filmmaking-1.jhtml?id=1655902
For additional information, Wolfe’s Official Pay to Play page is here:
http://www.wolfevideo.com/pay-to-play/ |
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ABOUT
LOGO
Logo is the world’s leading ad-supported cable, satellite, online, mobile and
digital entertainment network from MTV Networks, a unit of Viacom (NYSE: VIA,
VIA.B) for gays and lesbians, their families and friends. Launched in 2005,
Logo’s cable channel is in more than 46 million homes across the United States
and is complemented by a federation of online properties, including
LogoTV.com,
TripOutGayTravel.com,
AfterEllen.com,
AfterElton.com,
365Gay.com,
DowneLink.com
and NewNowNext.com. Logo’s content is distributed across all leading
download-to-own, streaming and mobile services. The most influential brand for
the most influential audience, Logo provides a mix of original and acquired
entertainment as well as news, social networking and community building that are
authentic, smart, fun, entertaining, and inclusive. Logo joins MTV Networks’
roster of popular and highly targeted brands which include MTV, Comedy Central,
VH1 and Spike TV. |
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ABOUT WOLFE VIDEO
Serving customers since 1985, Wolfe is the largest exclusive distributor of gay
and lesbian films. Current major Wolfe releases include the gay drama, UNDERTOW
(Peru’s submission for the 2010 Academy Awards) and hit lesbian feature, ELENA
UNDONE. Wolfe is also well known for releasing classics such as DESERT HEARTS,
BIG EDEN and WERE THE WORLD MINE.
Find more info online at http://www.wolfevideo.com
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